Hi! I’m Heidi, a writer, content creator, and social media strategist based in San Francisco. 

I have 10+ years of experience with video editing–Final Cut Pro X, Premiere–and social media platforms. Some of the companies I have worked with have been Warner Bros Discovery, Lionsgate, and Harvard College Marketing. Most recently, I contracted for an event production company as a content creator. Currently, I am freelancing and working on a novel. Previously, I was a technology consultant at the largest entertainment and media focused consulting group. 

I graduated from Harvard University with a B.A. in English in 2022, where I wrote, made videos and social media for the Harvard College YouTube and Instagram, and managed the Harvard Art Museum Instagram. 

Some milestones:

• Brought newsletter open rates from 5-10% to 40-50% in 6 months, and segmented the target audience further!

• Submitted a case study video to Cannes! 

• Released the first few narrative formats for Harvard College’s YouTube, resulting in over 60k views across platforms! 

• Brought Harvard College’s Instagram from 3k to over 100k followers in a little over a year!

• Got promoted at my consulting job!

• Led video teams of 2-3 student workers! 

I love collaborating, led with empathy, curiosity, and integrity, towards a broader vision. My goal with anything I create is to tell a story to a larger audience that will uplift communities in need.

In a past life, I was a beauty and lifestyle influencer, and columnist for my local paper. You can find me here, exploring coffee shops in Russian Hill, or often on a very long walk (most recently, in Central France; next, the Camino?).

My C/V is available upon request.